Digital Marketing Manager

Job description

Summary

causaLens is a rapidly growing business that is pioneering a new category of intelligent machines that understand cause and effect - this goes beyond predictions and provides causal insights and suggested actions that directly improve business outcomes for our clients. We are currently focussed on the asset management market and our technology also has applicability across a whole range of other sectors including banking, insurance, logistics, retail, utilities, energy, telecommunications.


As we continue to scale our business, we now need to add a Digital Marketing Manager to the team to set up and establish a high-performing Marketing function on a ‘green field’ basis. The successful candidate will thrive on the challenge of setting up and leading this critical function within a fast-growing B2B technology business with huge international potential. Make no mistake, this is a career-defining opportunity for the successful candidate.


We are passionate about our team, our collective development and the culture that pervades throughout the organisation; as a member of the management team this role also has an important part to play in living and promoting our values. We are committed to diversity and to ensuring that everyone feels at home and can contribute as a peer within the business.


The Role


We are seeking a data-driven, revenue-centric Digital Marketing Manager with experience in inbound and outbound B2B marketing, including account-based marketing. Working with a diverse team across North America and Europe, you will play a key role in growing our markets, while also collaborating on global marketing initiatives, including overseeing the effectiveness of the causaLens website.

Reporting to the Director of Scientific Communications, you will create and orchestrate multi-channel account-based marketing programs that grow the sales pipeline and accelerate the sales cycle. You will work collaboratively and cross-functionally, aligning closely with marketing and sales team members to market our learning content management platform to higher education institutions.


Your responsibilities will include:

  • Collaborate on the development and execution of the digital marketing plan, optimising the use of account-based marketing and online/digital marketing

  • Social media account management

  • Conceive, develop, execute and optimise online marketing campaigns to drive qualified leads, in alignment with company goals

  • Collaborate closely with marketing counterparts, such as content marketing, product marketing, and sales development, to increase marketing success rates

  • Champion the website, driving increased traffic through SEO/SEM and conversions through more engaging messaging, calls to action, and use of tech.

  • Regularly report program/campaign performance


The Company
Current machine learning approaches have severe limitations when applied to real world business problems and fail to unlock the true potential of AI for the enterprise. causaLens is pioneering Causal AI, a new category of intelligent machines that understand cause and effect - a major step towards true artificial intelligence. Our enterprise platform goes beyond predictions and provides causal insights and suggested actions that directly improve business outcomes for leading businesses in asset management, banking, insurance, logistics, retail, utilities, energy, telecommunications and many others.


causaLens in the News


Benefits

  • The opportunity to join a fast-growing, agile, and international team passionate about innovation and making a difference
  • Competitive remuneration
  • Share option scheme
  • Pension scheme
  • 32 days paid holiday allowance (incl. bank holidays)
  • Equipment you need to get the job done (MacBook Pro etc.)
  • Good work-life balance
  • Opportunities for continued learning and self-development, including courses, conferences and book budget
  • Flexible work-from-home and remote days
  • Cycle to work scheme
  • Weekly journal club and knowledge sharing presentations
  • Regular team outings, pizza Thursdays and annual company retreats
  • Fruits, snacks and soft drinks in the office
  • Amazing, smart, fun and inspiring colleagues, always there to support your ideas, growth and enthusiasm


Logistics

Our interview process consists of interviews and a "Day 0" which is spent with the team. Normally the Day 0 takes place on-site but for the time being, they will take place online.

We will do our best to transparently communicate the process with successful candidates.

Job requirements

  • Ideally 3+ years of work experience in similar role (B2B)
  • Bachelor's degree

  • Experience with account-based marketing

  • Experience with online marketing

  • Experience with website strategy, including SEO

  • Business acumen

  • Proactive self-starter

  • Strong written, verbal, and interpersonal communication skills

  • Proficiency with managing CRM (preferably Hubspot)

  • Experience working in high tech or Data

  • Proficiency with LinkedIn & Google Ads


Nice to Have but not essential

  • Masters Degree
  • Preferably: Experience managing agencies
  • Preferably: Experience of working in ML/AI
  • Content writing creation experience
  • Design skills
  • Wordpress experience